FROOTFUL CO. | Rooted & Fruitful

  • About Frootful.

    The seeds for Frootful were planted in a drought. We live in a world that rejoices in mountaintop victories and “rags to riches” successes, yet overlooks “the messy middle,” the painful disconnect between where you are and where you want to be…

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  • Frootful Stories.

    Frootful was designed with “the messy middle” of life in mind, but setbacks don’t have to be the end of our story. By shifting our perspective on the “dry seasons” in our lives, we can embrace the reality of our stories with authenticity and hope.

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  • Shop Frootful.

    Inspired by Jeremiah 17:7-8, Frootful creates original products (prints, books, journals, and devotionals) designed to help millennial women find freedom in their thought lives. A person rooted in hope will be fruitful and thrive in every season of their life.

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Blessed is the one who trusts in the Lord,
    whose confidence is in Him.
They will be like a tree planted by the water
    that sends out its roots by the stream.
It does not fear when heat comes;
    its leaves are always green.
It has no worries in a year of drought
    and never fails to bear fruit.”

- Jeremiah 17:7-8